A great leader has the ability to evoke an ongoing cycle of re-evolution within an organisation: learning from the past, finding solutions in the present, to drive success for the future.”
Matthew Collins, Founder, ReFyness
The foundation of any great business is its ability to successfully sell a solution.
The long-term success of any business lies in its ability to continually refresh and redevelop its offerings to remain relevant to the customers’ problems that it seeks to solve.
In addition to the provision of a solution, the next critical element for business success is the efficiency through which this solution is delivered.
We are ReFyness
We are a values-driven business advisory and mentoring service.
We support leaders and businesses through transformational journeys; those who are developing and implementing revised and updated strategies, or are embarking on significant change programs targeted at increasing productivity, efficiency, and access to information across their organisations.
Reinvigorating businesses through the art of financial storytelling
Meet our founder, Matthew Collins.
Matthew is a highly-skilled Group CFO and Senior Business Leader with 25+ years of experience within global organisations, including FTSE 100 / ASX 100 businesses, across Europe, Asia, and Australia.
Matthew strongly believes that finance professionals need to paint a picture and tell a story, allowing others to fully infer and interpret the data, draw conclusions, and form sound judgements. For Matthew, the right financial story drives others to action in pursuit of common goals and the delivery of strategy.
A firm believer in the power of longer-term thinking and values-driven leadership, Matthew is committed to sharing his experiences, enabling businesses to reap the benefits of longer-term vision as they embark on their own transformational journeys.
“Matthew is that rare combination of a first-class CFO and a transformative, cross-border project director. His strong interpersonal skills and ethics make him a moral and thought leader as well as an operational leader.”
A. Bell, Chair of The Scott Bader Commonwealth
Our Philosophy
We’re all about harnessing the power of ‘re’
The basic concept of business has been around for centuries: create, develop, and distribute a solution (whether that be through goods, services, sales, or technology).
But, while having a solution to others’ problems is a great starting point for any business, it is not everything. A successful business needs the right people, and having the right people requires great leadership.
At ReFyness, we understand that it is leadership that drives the long-term success of an organisation; it is a positive leadership style that creates spark, passion, and commitment to success within any great business.
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The Power of ‘Re’
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At ReFyness, we believe that the problems of the future can be solved through learning the lessons of the past and building solutions in the present.
The Power of Re is a concept that:
Embraces learning and problem-solving through elements such as rediscovery, reimagining, and reassessing,
Drives employee action and support through elements including reassuring, reaffirming, and re-engaging,
Focuses on the delivery of future solutions through shared recommitment, refocus and redesign.
Are you ready to reimagine the future of your business?
